About keel
keel is an AI operations assistant that runs the back office for service businesses — so owners can focus on growth, not admin.
Our Story
Service businesses spend 60–70% of their time on tasks that don't directly generate revenue. Inquiries pile up overnight. Quotes take hours to draft. Follow-ups slip through the cracks.
We built keel to change that. By combining AI with deep understanding of how service businesses actually work, keel handles the operational burden — from first inquiry to confirmed booking — automatically, 24/7.
What keel does
Our Team
We're a US-based team of AI engineers and business operators who've lived the pain of running service businesses firsthand. We believe AI should handle the work that buries your team — so your people can focus on what actually grows the business.